Project Overview
Pendulum
Covering your bases and getting it done
Year: 2021 – 2023
Industry: Wellness
Overview: Pendulum, a health company that unlocks the power of the gut microbiome with next-generation probiotics and boosters partnered with us to support all their email design needs.
To start we helped Pendulum revamp some of their email flows for lifecycle and customer journey. This soon expanded to us supporting them with implementation of their emails into Klaviyo. As Pendulum grew the products in their suite, so did their need for support. We stepped up and had their back throughout the expansion, keeping their one full time designer on the team above water, while delivering on what was needed.
Throughout our relationship, with their guidance, we produced design and performance centric ads, as opposed to design production. Full integration into the team was important, so we created seamless processes through a mix of being present for on-going marketing meetings and design deliverable, feedback and revision flows.
As our work continued we further expanded our support to all types of assets beyond our initial scope, including newsletters and promotions, along with other media and postcards sent via mail. As trust in our speed and efficiency deepened, responsibilities held by a former agency were transferred to us and we proudly took ownership of designing a weekly cadence of paid ads.
