Project Overview
Mercari
A true lasting partnership with an exponentially growing brand
Year: 2020 – Present
Industry: E-Commerce
Overview: Mercari, a double-sided marketplace that makes it super easy to sell (or buy) almost anything, brought us on to support their CRM strategy and initiatives.
At the onset they were a humble team of 3 people which has grown to a 10+ person internal team during our time together. In those early days we helped them build the necessary processes around design, briefing and feedback, which proved essential for their workflow. This ensured things stayed organized and structured as the team and deliverables grew.
Along the way, we’ve ongoingly supported Mercari in identifying the initiatives to focus their time and energy on, helping them to achieve their goals.
The variety of initiatives we supported Mercari on were mostly on the growth CRM side until eventually we got brought in to support product marketing with their needs.
