Project Overview
Airbnb
Educating an audience with visually stunning emails
Year: 2020
Industry: Hospitality
Overview: Airbnb, an online marketplace for short and long term homestays and experiences, opened their doors to Osom for support on the design needs of their luxury business segment, Airbnb Lux.
We worked directly with the growth team to design communications for this super-luxurious travel offering, which served up full service mega homes and vacation experiences to its customers.
Airbnb Lux had two goals in mind, deliver inspiring and educational content anchored in their offerings and deliver informative and awareness driving emails. We accomplished these goals together through the creation of countless email assets across various marketing initiatives.
The final deliverables were a consistent stream of some of the most visually appealing emails we’ve had the pleasure to design, which showcased beautiful homes and estates throughout Europe and the US.
